- Why Nice Ice?
- Our Diamonds
- Diamond Cut
- Diamond 4C's
(Cut)3(Education)2 = Success!
Diamonds guaranteed to make women swoon and engineers cry!- Every diamond hand selected by our Diamond Snob!
- 40% of "Ideal Cut Diamonds" don't make the grade!
- We Speak Geek! Ask those questions! Get real answers!
The Mind Behind the Nice Ice!
Diamond Buyer Todd Gray sets the Standards of Excellence!- 25+ Years of Buying Diamonds teaches you something!
- He's been called a Diamond Snob, the Golden Child and even a Diamond Nazi by the Cutters!
- I buy each diamond as if I were buying it for myself...
Explore our selection process!
An adventure beyond the 4C's of Diamond Grading!- Of course I have a loupe, but that is just the beginning.
- Beyond the Looking Glass Alice found a Wonderland.
- Why I bought this diamond & rejected that one...
Round Brilliant Ideal Cut Diamonds
Crisp Patterns of Hearts & Arrows!
Superior Cut Precision results in Exceptional Visual Performance!- All of our round brilliant cut diamonds have proportions in the "Super Ideal" center range of the zero ideal proportions rating!
- Hearts & Arrows, ASET & Ideal Scope pictures demonstrate the Superior Cut Quality of our diamonds!
- Click on the "Details" link provided on the inventory listing for full details!
Princess Ideal Cut Diamonds
Exceptional Visual Performance!
Top Rated by the AGS Laboratory with the Highest Rating Available "AGS Ideal 0" for Polish, Symmetry, Proportions and Light Return!- All factors of the diamond are taken into consideration.
- All diamonds graded by either the AGS or GIA Gemological Laboratory!
- Top Tier Grading by AGS or GIA Laboratories
Brilliance, Fire & Scintillation
Controlled by Diamond Proportions!
Diamond Proportions dictate the amount and type of light return!- The Pavilion Angle is the primary reflective surface which directs light back up to the observer.
- Specific combinations of Crown & Pavilion angles can Maximize Light Return!
- Learn to Avoid Diamonds cut too shallow or too deep!
Cut Precision = Optical Symmetry
How precisely the diamond cutter shaped & aligned the facets- Crisp patterns of Hearts & Arrows result from precise alignment of the facets 180° opposite of each other.
- Multi-colored ASET images demonstrate from what angles in the room a diamond is gathering light & where it is leaking.
- Pink filtered light from an Ideal Scope provides additional insight into the Optical Symmetry of a diamond.
Diamond Polish & Symmetry
Careful attention to minor details results in perfection!- The Pinnacle of Achievement for Diamond Polish & Symmetry grades is AGS Ideal or GIA Excellent.
- AGS Ideal and GIA Excellent Polish means that no lines or marks are visible when the diamond is viewed under 10x magnification.
- AGS Ideal and GIA Excellent Symmetry means that no misshapen or misaligned facets are visible when the diamond is viewed under 10x magnification.
Buying Diamonds by the Numbers
Look past the lab report to succeed!- Measurements on lab reports are averaged.
- The importance of facet-by-facet proportions analysis.
- Visual Performance must be evaluated in-person.
Diamond Cut = Precision not Shape!
Cut Performance & Cut Precision- Cut Performance = Proportions & Symmetry of Facet Sections.
- Cut Precision = Optical Symmetry within the diamond.
- Up to 60% of a diamond's value is dictated by Cut Quality!
Diamond Color is Body Color
Diamond Color describes the tone of the diamond, not the sparkle.- White diamonds come in a variety of color grades from D to Z.
- Diamond Color is not a primary indicator of Visual Performance.
- Ideal Cut Diamonds deliver Superior Brilliance & Dispersion regardless of the body color of the diamond!
Diamond Clarity
To See or Not To See, that is the question!- Inclusions is the industry term used to describe flaws within a diamond.
- Inclusions may be seen with just our eyes in lower clarity diamonds and require magnification to be seen in higher clarity diamonds.
- Common inclusions include crystals, clouds, pinpoints, feathers and naturals. Learn about all types of inclusions here.
Diamond Carat Weight
"How Big is it?" Is what every woman wants to know...- Carat weight is measured in "points" there are 100 points in One Carat.
- A point is a measurement of weight and not facet junctions.
- Ideal Cut Diamonds often face up larger than diamonds cut to lower proportions!
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