Once upon a midnight dreary, where I ponder weak and weary, eyeballs glued upon this query, here I search though still quite leery.  That's right buddy, perhaps you should be.  If you think you're smart, looking for a diamond on the internet, then you'd better be wearing asbestos shorts because you can get your little hiney burnt bad if you don't know what you're doing.  However you could also get ripped just as badly if not worse, shopping for a diamond in a traditional brick and mortar jewelry store if you don't know what you're doing .  Perhaps the issue isn't where you buy the diamond, but what you don't know about buying diamonds that is the challenge.  You need to learn how to decipher diamond grading reports and gather all of the information before you can make an educated decision and we're here to help.