That's right folks, what you see is not necessarily what you get in the wonderful world of diamonds. A wide range of techniques have been developed and are widely used by our industry to artificially improve the color and clarity of diamonds and other gems.

For the record, we condone the practice of treating diamonds and other gem stones because they provide affordable alternatives to untreated gems. The problem with treated stones lies not in the treatment itself, but in the failure of some sellers to properly disclose such treatments in writing to consumers in accordance with guidelines set forth by the Federal Trade Commission (FTC).

Diamond treatments are disclosed under the "comments" section of diamond grading reports issued by the GIA and AGS Laboratories whenever a treatment is present.