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The Private Reserve
Ideal Cut Diamonds
In-Stock & Available:
Diamond Inventory
Ideal Cut
Classifications
AGS Ideal 0 Cut
AGS-000/Triple 0 defined
Eighternity
Diamonds
GIA Excellent / Ideal
Hearts & Arrows Ideals
Just Plain "Ideal"
The Ideal Differences
Fancy Shape Desc.
Asscher Cut Diamonds
Cushion Cut Diamonds
Princess Cut Diamonds
Private Reserve Terms:
Glossary of Terms
Inventory Introduction
No Sales Tax! 0.00%
Engagement Rings:
Overview of Styles
Tiffany Solitaires
Gold Solitaires
Platinum Solitaires
Knife Edge Solitaires
Cathedral
Solitaires
Comfort Fit Solitaires
Half Round Bands
3 Stone Rings (DeBeers)
3 Stone Rings (Fancy)
Anniversary Rings
Eternity Rings
Designer Collection:
Designs by Tacori
Designs by D. Vatche
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Jewelry For Sale:
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Earrings
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Diamond Grading
The Expanded 4Cs
1.
Cut = Light Return
2.
Color
3.
Clarity
4.
Carat Weight
Clarity Characteristics
Degrees of
Magnification
Diamond Grading Tools
Evaluating A Diamond
Fast Track to Brilliance
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Brilliance Scope
Grading for Real People
Holloway Cut Advisor
Polish
Proportions
Proportions Analysis
Sarin DiaMension
Symmetry
SymmetriScope™
The 60/60 Farce
Tolkowsky Range
Buyer Beware!
Chipped Diamonds
"Empty House Listers"
Re-Cut Diamonds
Secret Stuff
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When
is "Ideal" not?
Diamond Price
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A word
about pricing...
What is the "Rap Trap"?
What is Ho-Ho-Wholesale
What is a Site Sale?
Independent Laboratories
The GIA vs. the AGS
Important Stuff
100% Satisfaction
Guarantee
0.00% Sales Tax! Oh yea!
FAQ's or Fiction
Find an Appraiser
Kimberly Diamond Act
Ordering Information
Platinum Tips & Care
Privacy Policy
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Time Zone 101
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A word about diamond pricing...
"It is unwise to pay too much, but it is
worse to pay too little. When you pay too much, you lose a little
money, that's all... When you pay too little, sometimes you lose
everything, because the thing you bought was incapable of doing the thing
it was bought to do. The common law of business balance prohibits
paying a little and getting a lot, it can't be done. If you deal
with the lowest bidder, it is well to add something for the risk you run,
and if you do that, you will have enough to pay for something better."
-- John Ruskin (1819 - 1900)
Amen to Ruskin! A man that knew what was going on before we were
even born...
Quite a few of the more prominent internet diamond companies have no
physical presence, they are merely a paper maché
star twinkling at you from the depths of cyber space... These
companies offer little more than a virtual list of diamonds which has been
downloaded from the various multiple listing services reserved for the
trade and republished at various profit margins... This is why you
might see a diamond with the same weight, color, clarity and
characteristics advertised by five or six different diamond web sites at
different prices. Unfortunately most of these sites offer very
little in terms of customer service, proper representation of the
diamond's characteristics and peace of mind for consumers because they
never see the diamonds that they sell and there is no physical location to
refer to if you experience a problem... The owner of the company may
not even know that much about diamonds, they merely process the orders,
collect the money and have the diamonds drop shipped to their customers
from the suppliers... No muss! No fuss! No service!
And no peace of mind for their customers... However internet-only
diamond brokerages continue to thrive because they offer diamonds at
prices significantly less expensive than most traditional jewelry stores.
Traditional Brick & Mortar (B&M) retail jewelers offer consumers
face-to-face customer service and the advantage of being able to
physically inspect and evaluate the diamonds being offered for sale, but
usually at price points which are staggering and quite often prohibitive
for the budget people have in mind. However, people are likely to
pay more for a diamond that they can see as opposed to risk losing their
hard earned money on a diamond that they can't see... Or they might
settle for a smaller or lesser quality diamond in exchange for the peace
of mind offered by a jewelry store with a physical location...
However it would be foolish to assume that the jewelry and diamonds
offered for sale by traditional brick and mortar jewelry stores are of the
same or better quality simply because it is being offered for sale in a
traditional retail environment because the fact is that many retail
jewelry stores make their money by selling sub-standard merchandise at
very high prices... Furthermore, it would be foolish to assume that
a jeweler is reputable and will stand behind their product simply because
they have a physical location.
It is important to know the full details regarding the diamond or jewelry
item that you are considering the purchase of regardless of whether you
are buying it from an internet diamond dealer or a traditional brick and
mortar jewelry store... You should obtain the following from either
type of vendor before buying a diamond:
-
The original diamond grading report or a high quality scanned color copy of the original diamond grading report so that you will know the inclusion types and their location.
-
A detailed written description of the inclusion types and their location.
-
Clarity photographs of the primary grade maker inclusions.
-
Detailed proportions analysis in the form of a full page Sarin or OGI generated report.
-
A written guarantee with a reasonable inspection period with the option of returning the item for a full refund in the event that you decide to return the diamond for any reason other than damage.
You should also verify the good standing
of the vendor within the community where they do business by contacting
the Better Business Bureau for the region and within the trade by
contacting the Jeweler's Vigilance Committee in New York City by
telephoning (212) 997-2002. A little time spent investigating the
company you are considering buying a diamond from in advance of making the
purchase is an excellent preventative step that can save you a lot of
time, money and grief.
We have been providing excellent customer service and top of the line
quality products via the internet since 1997. We invite you to select a diamond with confidence from our Private
Reserve which contains the finest selection of ZeroIdeal Cut Diamonds, graded by the AGS
and GIA laboratories as having the highest possible grades for polish and
symmetry and ideal cut proportions which you can easily verify by
examining the Sarin computerized proportions analysis which accompanies each
listing. Detailed clarity photographs and proportions analysis are
available for every diamond in our inventory. We're proud to show
off the DNA of our diamonds! We stand behind our product with a twenty one day
100% Satisfaction Guarantee and a
Lifetime Trade-in Policy and our diamond
prices extremely competitive.
We insist on personally evaluating every diamond that we sell to ensure
that the quality meets our strict selection criteria and that the
characteristics of the diamond have been accurately portrayed on the
diamond grading report... If you're buying decision is based
primarily on price and you have found a non-branded diamond that interests you on
another diamond vendor's web site, we encourage you to ask us whether we
can source the same diamond for you and evaluate it on your behalf.
Assuming that the advertised listing is valid, we can often source the
same diamond you have found on another web site if it is being advertised
by more than one vendor and will do so at the lowest advertised price...
This way you will have the peace of mind of knowing that you are getting
the best price and that you receive the quality that you are paying for! We thank you in advance for
your consideration and your business.
May we help you find the diamond of your dreams?
Send us an email diamonds@niceice.com
and tell us what you are looking for.
Or give us a call at 206.319.8152 or Toll Free 877.844.5443
Copyright © 1996 - 2007 Nice Ice, Inc.
AGS®
is a registered trademark of the American Gem Society (702) 255-6500
GIA® is a registered trademark of the Gemological Institute of America
(760) 603-4000