Gesundheit! What is Wholesale?

To answer that question, first we need to determine which "Wholesale" you're referring to:

• "Wholesale to the Public" as used by retailers and many internet sites.
• "Wholesale" as in "All Diamonds Priced 10% Below N.Y. Wholesale"
• "Wholesale Prices... All Merchandise 50% - 70% Off Retail"
• "Wholesale to the trade"
• Low Wholesale... High Wholesale... Direct Wholesale... Import / Export Wholesale...
• Not Wholesale, as in Retail / Wholesale.

"Wholesale" may be the most abused and mis-used buzz word in our industry. After 20+ years in the jewelry business, living and breathing diamonds every day, we still don't know what the heck it means. There must be 47 levels of wholesale. That's why we're simple. We hand select diamonds from various sources world wide and sell them to interested parties for a minimal brokers fee. The prices that we pay for the diamonds we sell fluctuates depending on the quantity purchased and the terms negotiated. Moving pedigreed diamonds quickly from "A" to "B" enables us to maintain a volume which entitles us to significant discounts which we pass on to our customers. We can't call what we do "Wholesale" but it's certainly not Traditional Retail either.